The Value

Hard Asset Investment

Many financial advisors recommend that investors place 10 to 20 % of their investments in tangible assets as a hedge against inflation and economic uncertainty. Natural coloured diamonds are a mid to long term investment. In the last 20 years, natural coloured diamonds have increased significantly, and has performed better then many hard asset acquisitions.


It has been shown that natural coloured diamonds are a solid way to store wealth. As a small asset, natural coloured diamonds are considered the most concentrated form of portable wealth. Coveted for their beauty and ornamental appeal, natural coloured diamonds have proven to be a solid investment that will withstand market swings. In recent years, natural coloured diamond investments were shown to be unaffected by financial volatility and market crashes. As a ‘wealth of last resort’, natural coloured diamonds have given a lifeline in devastating times, earning them the title of ‘crisis commodity’. Coloured diamonds are an investment for the generations to come.

Compare to Paper Money

Over the past 50 years, paper currency has had its buying power cut in half. The US dollar has lost 90% of it’s purchasing power since 1940. In more recent times, the euro has revealed how a volatile political state can greatly affect even the most stable economies.

Diminishing Supplies

There has not been a significant discovery of a new coloured diamond field in two decades, severely constraining the supply to meet the demands. The supply of coloured diamonds is diminishing, making these rare gems even rarer.

The Case for Natural Coloured Diamonds

The supply is diminishing
The demand is increasing
The value is appreciating